The Road to Success

21 Jul 2021

Grab the popcorn! Fourways advertising agency Brand Factor is delighted to announce the signing of new client, Gravel Road Distribution Group, a Cape Town based entertainment company that focusses on the global sale and distribution of quality filmed content – that’s movies to you and I!

Among its top-flight clients, Gravel Road counts such household names as Netflix, DStv Box Office, Fox Entertainment, Sony Pictures, Showmax, Takealot, Ster Kinekor and Nu Metro. In the past year, the company has been responsible for bringing some first-rate movies to local shores including Sia’s cinematic debut, Music, the star-studded action-comedy Chick Fight and Eddie Murphy’s much anticipated sequel, Coming 2 America.

Says Brand Factor MD, Candice Dixon, “We are excited to have come onboard with Gravel Road as their digital marketing agency and will be taking care of all their social media content and design on Facebook, Instagram and LinkedIn. We have already started promoting some of their stunning titles which we know will appeal to movie lovers all over the country”.

Dixon adds, “In the time of the coronavirus lockdown television and movie audiences grew exponentially and Gravel Road is perfectly positioned to give both the local and international viewer all the premium content they have come to demand – we look forward to growing their brand with them”.

Gravel Road has an extensive back catalogue of both locally and internationally produced content and in addition offers its clients a selection of vintage African movies for those wanting to add nostalgia to their “must watch” list.