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Our favourite ways to engage and sell online

Our favourite ways to engage and sell online

by CandiceAdmin | Mar 26, 2021 | Knowledge Sharing

The purpose of advertising is to sell. With e-commerce and social media both growing so quickly, it’s no wonder brands are using the two together to engage followers and maximise opportunities for sales. Here are some of the opportunities we’re discussing with...
How to tackle 2021: What we’re telling our clients

How to tackle 2021: What we’re telling our clients

by CandiceAdmin | Feb 2, 2021 | Knowledge Sharing

Phew! A month into 2021, and it’s started where 2020 left off. We’d barely caught our collective breath after an intensely busy year when the government introduced new lockdown regulations just before the new year. It was all hands on deck as we revised...
Our favourite ways to engage and sell online

5 Key questions we ask ourselves when tackling a new communication strategy

by CandiceAdmin | Aug 6, 2019 | Knowledge Sharing, Strategy

Strategy is the starting point of everything we do. A solid communication strategy is your star to steer by, and the foundation for all of your activities. All of our strategies look at people when they are in shopper mode as well as in consumer mode. Our client...
Our favourite ways to engage and sell online

7 Questions to ask when planning a successful sampling campaign

by CandiceAdmin | Jul 16, 2019 | Knowledge Sharing

When it comes to marketing strategies, sampling is often listed in a touchpoint plan – but it’s seldom the star of the show. Yet, as we at Brand Factor have learned, it’s possible to build a brand just through the smart use of sampling. Nature Valley...

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