by CandiceAdmin | Mar 26, 2021 | Knowledge Sharing
The purpose of advertising is to sell. With e-commerce and social media both growing so quickly, it’s no wonder brands are using the two together to engage followers and maximise opportunities for sales. Here are some of the opportunities we’re discussing with...
by CandiceAdmin | Feb 2, 2021 | Knowledge Sharing
Phew! A month into 2021, and it’s started where 2020 left off. We’d barely caught our collective breath after an intensely busy year when the government introduced new lockdown regulations just before the new year. It was all hands on deck as we revised...
by CandiceAdmin | Aug 6, 2019 | Knowledge Sharing, Strategy
Strategy is the starting point of everything we do. A solid communication strategy is your star to steer by, and the foundation for all of your activities. All of our strategies look at people when they are in shopper mode as well as in consumer mode. Our client...
by CandiceAdmin | Jul 16, 2019 | Knowledge Sharing
When it comes to marketing strategies, sampling is often listed in a touchpoint plan – but it’s seldom the star of the show. Yet, as we at Brand Factor have learned, it’s possible to build a brand just through the smart use of sampling. Nature Valley...
